SMPLY Brands Sales Executive 2020 - Current
Core Spaces Global Director of Partnerships 2018 - 2020
Interior Define Commercial Sales Director 2017 - 2018
Commercial sales director for a digitally native b2c furniture start up.
Developed and launched new commercial sales division
Set annual sales goals and analytics
Expanded brand awareness and social strategy
Chicago Roof Deck + Garden Design Principal 2010 - 2017
Design principal for design build roof deck company in Chicago.
Executed company re brand and re organization
Sources, recruited and developed sales, design and marketing team
Developed new company mission statement
Identification of market and profit centers
Grew sales from $900k in 2012 to $8.5 in 2017
Grew average project size from $25,000 to $65,000
Increased profit margins from 10% to 28%
Created commercial construction division in 2013, in 2016 50% of sales revenue
Tripled sales/ design staff with zero staff turn over
Implemented sales and pipeline tracking systems
Developed employee review and feedback protocol
Urban Wildlife Owner 2006 - Current
Ideation and creative consulting.
IDEO. Creative session on outdoor living and products
Food and Beverage. Worked with an international alcoholic beverage company on a project to assess current product line, marketing strategies and evaluate concept products and marketing campaigns.
Health Care. Project scope included evaluating current and proposed marketing campaigns geared to Gen Y independent health care buyers. Developed strategic products and marketing to promote health care in such a way that was engaging to the population under 35 yrs old.
Clothing. It was all about the underwear. This very direct project was established to evaluate how man over 25 yrs old perceive and purchase premium underwear. The project deliverable was a report on how men shop, what they perceive a value within the industry and how marketing can change their perspective.
SmithgroupJJR Designer 2008 - 2010
Design and graphic lead on three dozen regional and national projects. Worked in tandem with local and regional project leads to develop concepts for public spaces, private development and parks
Lead designer on Chicago's Northerly Island project.
Master planning for Park District of Highland Park, Rosewood Beach and Central Park.
Fox Valley Park District Master Planning
Ravina Master Plan
Loyal University - Master Plans, Landscape Plans
Carle University Hospital - Master Plans, Landscape
HKM Designer 2006 - 2008
Designer on local redevelopment plans, city master planning and neighborhood development.
Heritage park development
Deer Park development
Hills of South Barrington